Author: 222257emmaben

Kaitiakitanga Rational[Class Collaboration]

For this project, our group chose to respond to the ideas of Kaitiakitanga and smarter consumption in relation to waste production that places further stress on our environment.

The specific issue we’ve chosen to look at is that of Paper Waste and how we can lessen our consumption of paper and pulp products in an effort to help reduce stress on our environment.
Our small actions were threefold – Reduce the paper we use by lowering font size and double sided printing; Recycle paper that we use instead of throwing it away so that it gets reused instead of wasting away in a landfill; and when applicable forgo paper altogether and instead utilise technological resources instead.
We wanted our design to reflect our chosen content, we looked at visual styles and precedents surrounding paper cutting and print making to inform our design process. We began by designing some basic two dimensional assists that aimed to replicate the feel of coloured paper cut outs, we felt however that our designs felt too flat and wanted to give them some depth. This is what lead us to add aspects of collage into our designs. By incorporating photographic material into our designs it gave it more depth and we felt it fit with our paper cutting ideas as our design process reflected the methods of traditional collage.

Our chosen target audience was people around the young adult range through to mid/late 20’s. Alternatively institutions that deal with younger people, e.g. universities, schools etc. our goal with an institution being to educate and inform the main body of people within an organisation to in an effort to reduce their paper consumption as a whole. Our decision to incorporate pseudo two dimensional design assets reflected this target audience as flatter designs are currently a popular look especially with a younger audience. Due to urging from our tutors however we did incorporate collage for a deeper feel in our works that potentially widened the range of people who would be drawn into the infographic animations.

To manage our time we decided the most efficient method of collaboration would be for one of us to focus on the animation aspects of our project[Ben] and the other to focus on the building and developing of the website[Emma] working to our strengths to maximise our efficiency. During studio times we would collaborate and work together on most aspects of the project, but for our ‘individual study’ between studios we would mostly focus on our own allocated projects within the assignment. We feel that this allowed us to stay relatively on top of our workloads, giving us plenty of time to critique and develop our works between us and our peers, and assist one another in the development of our allocated workload.

Screen Captures – After Effects[Ben]

So in improving my skills in After effects I found that this is something to avoid as much as possible.

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This is the Small Actions animation, that as you can see got super complex looking because I rendered it using a single composition in after effects. I thought when starting this part of the project that wouldn’t be a problem due to this animation being a lot shorter than the Big Picture boy oh boy was I wrong, I managed anyway but figuring our ways to make smaller compositions and then work them into each other was going to be majorly important for the Big Picture animation.

In these screen caps you can see me learning to manage compositions better. The Big Picture animation was made using 6 compositions and honestly it could have easily been more. Trying to manage big messy After Effects folders with tonnes of layers is a nightmare and getting the hang of compositions really helped streamline the production process of the second animation.

Animation Assets – Small Actions[Class Collaboration]

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These assets are used in our Small Actions animation, some assets are similar or reused from the Big Picture animation. The assets we created for this video were a lot more focused on portraying technology as thats one of our big ‘solutions’ in regards to paper waste, moving away from paper products when applicable. A lot of the assets were made collaboratively, with small edits being made by each other in an effort to creative cohesive artworks that hopefully make it difficult for a viewer to see that two different designers created  variety of assets.